Supplement Industry Statistics 2026

Global dietary supplement market size in 2025

U.S. dietary supplement market revenue in 2025

Projected annual growth rate (CAGR) of the global supplement market through 2030

Global vitamin supplements market value — the largest product segment

U.S. probiotics supplement market size

Global sports nutrition and supplement market size

U.S. herbal supplement sales — fastest growing segment

Asia-Pacific supplement market size — the largest regional market

Percentage of U.S. adults who report taking dietary supplements

Percentage of U.S. women who take dietary supplements

Percentage of U.S. men who take dietary supplements

Percentage of adults 55+ who take dietary supplements — the highest age group

Percentage of Gen Z adults (18-27) who take dietary supplements

Average monthly spend on dietary supplements per U.S. consumer

Percentage of supplement users who take a daily multivitamin

Percentage of supplement users who started taking supplements due to a healthcare provider recommendation

Percentage of U.S. adults who take vitamin D — the most popular single supplement

Year-over-year growth in magnesium supplement sales — driven by TikTok and sleep trends

Percentage of U.S. adults who take omega-3/fish oil supplements

Growth in ashwagandha supplement sales from 2020 to 2025

Creatine ranking among sports nutrition supplements by sales volume

U.S. collagen supplement market — grew 35% since 2022

Growth in functional mushroom supplement sales (lion's mane, reishi) from 2020 to 2025

Market share of gummy supplements — the fastest-growing delivery format

Estimated annual U.S. emergency department visits related to dietary supplements

Percentage of supplements found to contain undeclared ingredients or contaminants in FDA testing

Percentage of supplements on the market that carry third-party testing certification (USP, NSF, ConsumerLab)

Percentage of herbal supplements that failed to match label claims in independent testing

Percentage of supplement users who also take prescription medications — increasing interaction risk

Number of supplement products recalled or flagged by the FDA since 2007

Percentage of U.S. children (ages 1-18) who take dietary supplements

Percentage of supplement-related ER visits attributed to weight loss and energy products

Percentage of U.S. adults who are vitamin D deficient (below 20 ng/mL)

Reduction in all-cause mortality from daily multivitamin use in large randomized trials

Number of peer-reviewed studies supporting creatine's efficacy for strength and exercise performance

Percentage of Americans who consume less than the recommended daily amount of magnesium

Percentage of RCTs showing probiotics improve antibiotic-associated diarrhea outcomes

Reduction in cardiovascular events with high-dose EPA (icosapent ethyl) in the REDUCE-IT trial

Average cortisol reduction from 600mg/day ashwagandha (KSM-66) in meta-analyses

Average reduction in time to fall asleep with melatonin supplementation in meta-analyses

Percentage of U.S. supplement sales that occur online (up from 22% in 2019)

Estimated dietary supplement sales on Amazon U.S. in 2025

Percentage of online supplement buyers who use subscribe-and-save or subscription services

Year-over-year growth of direct-to-consumer supplement brands (e.g., Athletic Greens, Momentous)

Percentage of Gen Z supplement buyers influenced by social media (primarily TikTok and Instagram)

Personalized supplement market size (custom vitamin packs, DNA-based recommendations)

Percentage of online supplement purchases made on mobile devices

Percentage of supplement buyers who read online reviews before purchasing