Equip Foods

Equip Prime Protein is made from grass-fed beef protein isolate. It contains no dairy (no whey, casein, or lactose), no soy, no gluten, and no artificial sweeteners. The ingredient list is intentionally minimal — typically 5 or fewer ingredients depending on flavor. It is Paleo-compliant and keto-friendly.

Beef protein isolate and whey protein are both complete proteins with similar essential amino acid profiles. Whey has a slightly higher leucine content and faster absorption rate, which gives it a marginal edge for acute post-workout muscle protein synthesis. Beef protein is the superior choice for those with dairy intolerance, lactose sensitivity, or following strict Paleo/carnivore protocols. Practical performance difference for most users is negligible.

Yes. Equip Foods was designed with keto and Paleo compliance in mind. Prime Protein is dairy-free, grain-free, and uses no artificial sweeteners or sugar alcohols. The carbohydrate product (Next-Level Carbs) uses sweet potato, cassava, and fruit — Paleo-approved whole-food carb sources rather than maltodextrin or dextrose.

Equip Foods was founded in 2016 by Dr. Anthony Gustin, a functional medicine chiropractor who previously ran a clinical practice in San Francisco. Gustin is also the co-founder of Perfect Keto and host of several ancestral health podcasts. His formulation philosophy emphasizes ancestral foods, minimal processing, and no synthetic additives.

Beef protein isolate has historically had a strong taste that limited its market. Equip's processing and flavoring approach results in a milder, more palatable protein powder than earlier beef isolates. Customer reviews consistently rate chocolate and vanilla flavors positively. The minimal ingredient approach means texture is slightly grainier than whey — best mixed in a blender or shaker with other ingredients.