Equip Foods
Equip Foods was founded in 2016 by Dr. Anthony Gustin, a functional medicine chiropractor and keto/ancestral health advocate, and is headquartered in Austin, Texas. The brand's defining product is Prime Protein — a grass-fed beef protein isolate that is completely dairy-free, making it one of the few protein powders suitable for those avoiding whey, casein, and lactose without resorting to pea or soy. Equip targets the Paleo, keto, and carnivore-adjacent consumer who wants animal-protein density without dairy. The formulation philosophy emphasizes minimal ingredients: no fillers, no gums, no artificial sweeteners, and no proprietary blends. Equip has since expanded into carbohydrate blends and collagen products, maintaining a short ingredient list standard across the catalog.
Equip Foods earns Science-Verified status for its fully transparent ingredient labeling, dairy-free grass-fed beef...
Equip Foods earns Science-Verified status for its fully transparent ingredient labeling, dairy-free grass-fed beef protein sourcing, and minimal-ingredient formulation standard. No proprietary blends are used in the core lineup.
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Equip Foods Grass Fed Beef Liver Capsules
6 capsules per serving (~3g desiccated liver), 30 servings (180 capsules total) per capsule · Grass-Fed Desiccated Beef Liver
Desiccated grass-fed beef liver in capsules. 180 capsules (6 caps per serving, 30 servings). High in B12, vitamin A, D, iron, zinc, copper, selenium, choline, folate. Gluten-free, 3rd party tested. Equip Foods' original 'nature's multivitamin' product.
Frequently Asked Questions
What is Equip Prime Protein made from?
What is Equip Prime Protein made from?
Equip Prime Protein is made from grass-fed beef protein isolate. It contains no dairy (no whey, casein, or lactose), no soy, no gluten, and no artificial sweeteners. The ingredient list is intentionally minimal — typically 5 or fewer ingredients depending on flavor. It is Paleo-compliant and keto-friendly.
How does beef protein compare to whey protein?
How does beef protein compare to whey protein?
Beef protein isolate and whey protein are both complete proteins with similar essential amino acid profiles. Whey has a slightly higher leucine content and faster absorption rate, which gives it a marginal edge for acute post-workout muscle protein synthesis. Beef protein is the superior choice for those with dairy intolerance, lactose sensitivity, or following strict Paleo/carnivore protocols. Practical performance difference for most users is negligible.
Is Equip Foods good for keto and Paleo diets?
Is Equip Foods good for keto and Paleo diets?
Yes. Equip Foods was designed with keto and Paleo compliance in mind. Prime Protein is dairy-free, grain-free, and uses no artificial sweeteners or sugar alcohols. The carbohydrate product (Next-Level Carbs) uses sweet potato, cassava, and fruit — Paleo-approved whole-food carb sources rather than maltodextrin or dextrose.
Who founded Equip Foods?
Who founded Equip Foods?
Equip Foods was founded in 2016 by Dr. Anthony Gustin, a functional medicine chiropractor who previously ran a clinical practice in San Francisco. Gustin is also the co-founder of Perfect Keto and host of several ancestral health podcasts. His formulation philosophy emphasizes ancestral foods, minimal processing, and no synthetic additives.
Does Equip protein have a good taste?
Does Equip protein have a good taste?
Beef protein isolate has historically had a strong taste that limited its market. Equip's processing and flavoring approach results in a milder, more palatable protein powder than earlier beef isolates. Customer reviews consistently rate chocolate and vanilla flavors positively. The minimal ingredient approach means texture is slightly grainier than whey — best mixed in a blender or shaker with other ingredients.
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This content is for informational purposes only and does not constitute medical advice. Statements about dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary — consult your healthcare provider before starting any supplement. Full disclaimer