Ritual
Ritual is a Los Angeles-based premium supplement brand founded in 2016 by Kat Schneider with a mission to reimagine the multivitamin through radical transparency. The brand's flagship Essential for Women 18+ multivitamin launched with a supply-chain-traceability model that publicly names every ingredient supplier and publishes lot-level Certificates of Analysis — a practice virtually unheard of in the supplement industry at launch. Ritual products are formulated with clinical doses of bioavailable ingredient forms, are Non-GMO Project Verified, vegan, gluten-free, and free from major allergens. Signature packaging features a clear capsule design with visible beadlet suspension in a glass jar, reflecting the brand's transparency ethos. The catalog of 20 SKUs has expanded beyond its multivitamin roots to include Essential Prenatal, Essential Postnatal, Synbiotic+ (pre/probiotic/postbiotic), HyaCera (skin), Complete Protein, HER Vision, and HER Heart — all built on the same traceability architecture.
Ritual earns Science-Verified designation for its publicly published lot-level COAs, clinical doses of bioavailable...
Ritual earns Science-Verified designation for its publicly published lot-level COAs, clinical doses of bioavailable ingredient forms, Non-GMO Project Verification, and industry-leading supply chain traceability — the gold standard for premium multivitamin transparency.
Browse Products
Ritual Essential Prenatal Multivitamin
2 capsules daily delivering methylated folate, choline, DHA, iron, and 8 additional key nutrients per capsule · Methylated Folate + Choline + DHA + Iron
Ritual's flagship prenatal with 12 traceable nutrients including methylated folate, choline, omega-3 DHA, and gentle iron. Vegan, Non-GMO Project Verified, and third-party tested with 5,404 reviews and a 4.3-star rating.
Ritual Men's 18+ Multivitamin
2 capsules daily delivering targeted men's 18+ nutrients per capsule · Men's 18+ Multi (Zinc + D3 + B12 + A + K2)
Targeted nutrient stack for men 18-49 including zinc, vitamin D3, B12, vitamin A, and K2. Vegan, sugar-free, gluten-free, Smart Capsule delayed-release, Non-GMO Project Verified.
Ritual Women's 50+ Multivitamin
2 capsules daily delivering 8 targeted women's 50+ nutrients per capsule · Women's 50+ Multi (Folate + DHA + Calcium + B12 + D3)
8 key nutrients for menopause, energy, heart, bone, and brain health, including folate, DHA, calcium, B12, and D3. Vegan, sugar-free, Smart Capsule delayed-release, Non-GMO Project Verified.
Ritual Natal Choline 550mg
550mg choline per capsule, 1 capsule daily per capsule · Choline 550mg (VitaCholine)
550mg per capsule of clinically-backed choline for fetal brain development during pregnancy and breastmilk choline content during lactation. Non-GMO, Clean Label Project Certified, vegan citrus capsule.
Ritual Natal Choline 550mg (Variant)
550mg choline per capsule, 1 capsule daily per capsule · Choline 550mg (VitaCholine)
Variant ASIN of Ritual Natal Choline — same 550mg choline formula in vegan citrus capsule. Clinically-backed form, Clean Label Project Certified, Non-GMO, and third-party tested.
Ritual Men's 50+ Multivitamin
2 capsules daily delivering 10 key nutrients per capsule · Men's 50+ Multi (Zinc + D3 + B12 + A)
10 key nutrients for heart, energy, brain, muscle, and bone health in men 50+, including zinc, vitamin D3, B12, and vitamin A. Vegan mint capsule, Non-GMO Project Verified, and third-party tested.
Ritual Vegan Omega 3 DHA EPA
500mg DHA+EPA per serving, 2:1 DHA:EPA ratio per capsule · Algal DHA + EPA (500mg combined)
500mg DHA+EPA per serving in a 2:1 DHA-dominant ratio from sustainable algal oil. Citrus-flavored capsules designed to reduce burp-back, traceable to La Foret-Fouesnant, France production.
Ritual HyaCera Hyaluronic Acid
1 capsule daily delivering HyaCera (Hyabest + Ceratiq) per capsule · Hyabest Hyaluronic Acid + Ceratiq Ceramides
HyaCera combination of Hyabest hyaluronic acid and Ceratiq ceramides, clinically studied to reduce wrinkles, fine lines, and improve skin smoothness. Vegan, vanilla-flavored capsule, Made Traceable.
Ritual Sleep Melatonin 5mg
5mg melatonin per time-released capsule, 1 capsule daily per capsule · Time-Released Melatonin 5mg (BioSeries)
5mg time-released melatonin in BioSeries capsules designed for all-night sleep support. Drug-free, vegan, Made Traceable to Italian production, with 382 reviews and a 4.0-star rating.
Ritual Stress Relief Ashwagandha
1 capsule daily with extended-release delivery per capsule · Ashwagandha + L-Theanine + Saffron
Extended-release stress relief formula combining ashwagandha, L-theanine, and saffron for cortisol management and all-day calm support. Vegan, gluten-free, Made Traceable, third-party tested.
Ritual Women's 18+ USP Verified Multi
2 capsules daily delivering USP-Verified women's 18+ nutrients per capsule · Women's 18+ Multi (Iron + Magnesium + Omega-3 + B12 + D3)
USP Verified clinical-grade multivitamin for women 18+ with iron, magnesium, omega-3, B12, and D3. Vegan, gluten-free, Smart Capsule delayed-release, Non-GMO Project Verified.
Ritual Iron Bisglycinate 60mg
60mg iron bisglycinate per capsule, 1 capsule every 48 hours (15 doses per month) per capsule · Iron Bisglycinate 60mg + Vitamins A & C
60mg ferrous bisglycinate per time-released BioSeries capsule with vitamins A and C for absorption. Alternate-day dosing protocol based on recent iron absorption research. Pregnancy-safe, vegan citrus capsule.
Ritual Vegan Protein Powder
20g pea protein per serving, 16 servings per 1 lb container per powder · Pea Protein 20g (complete BCAA profile)
20g pea protein with a complete BCAA amino acid profile per serving. 9 ingredients, sugar-free vanilla, Clean Label Project Certified, Non-GMO, and third-party tested for heavy metals.
Ritual Postnatal Multivitamin
2 capsules daily delivering 15 postnatal-specific nutrients per capsule · Postnatal Multi + Choline + DHA
15 key nutrients formulated for the first 6 months postpartum and throughout lactation, including choline and omega-3 DHA. Smart Capsule nested design, Non-GMO Project Verified, and third-party tested.
Ritual Prenatal Vegan Protein Powder
20g pea protein, 250mg choline per serving; 16 servings per container per powder · Pea Protein 20g + Choline 250mg
20g pea protein with 250mg added choline per serving, formulated for pregnancy, postpartum, and lactation. Informed Sport Certified, Non-GMO, sugar-free vanilla in a 1 lb container.
Ritual Magnesium+ Glycinate Drink Mix
1 daily drink-mix serving per powder · Magnesium Bisglycinate + Tart Cherry
Magnesium bisglycinate drink mix with tart cherry for calm, sleep, muscle relaxation, and cramping relief. Sugar-free berry flavor, vegan, gluten-free, Made Traceable.
Ritual Fertility Support Drink Mix
4g Myo-Inositol, 200mg CoQ10, and NAC per daily drink-mix serving per powder · Myo-Inositol 4g + CoQ10 200mg + NAC
A 3-in-1 daily drink mix combining 4g Myo-Inositol, 200mg CoQ10, and NAC, designed with an OB/GYN to support egg, follicular, and ovarian health during preconception.
Ritual Prenatal Probiotics
1 capsule daily; strain count and CFU per label per capsule · Natalbiotic multi-strain probiotic
Natalbiotic prenatal probiotic formulated for TTC, pregnancy, and postpartum support. Targets microbiome, gut, vaginal, and baby immune health. Vegan, gluten-free, soy-free capsule.
Multivitamin + Magnesium BundleBundleRitual Foundational Wellness Duo Bundle
Essential Multivitamin (9 key nutrients) + Magnesium+ Drink Mix, 30-day supply of each per bundle · Women's Multivitamin + Magnesium Bisglycinate
30-day bundle of Ritual Essential Multivitamin for Women 18+ and Magnesium+ Drink Mix — a foundational stack for everyday wellness, mind-muscle relaxation, and sleep support. New SKU launched August 2025.
Frequently Asked Questions
Why does Ritual use glass bottles instead of plastic?
Why does Ritual use glass bottles instead of plastic?
Glass is central to Ritual's transparency and sustainability brand identity. The clear glass jar allows consumers to see the capsules inside — reinforcing the 'nothing to hide' ethos. Functionally, glass doesn't leach plasticizers into supplements over time, which is a legitimate quality concern with cheaper plastic bottles. The signature clear-capsule bead design (visible through the glass) also serves as a product authenticity signal. The glass jar does make the product heavier and more fragile to ship, which contributes to the premium price point.
Are Ritual vitamins actually better than drugstore multivitamins?
Are Ritual vitamins actually better than drugstore multivitamins?
Yes — in formulation quality. Ritual uses premium bioavailable ingredient forms that drugstore multis typically don't: methylfolate instead of folic acid (critical for the ~40% of people with MTHFR variants), vitamin K2 as MK-7 instead of K1 (superior for cardiovascular and bone routing), and algae-sourced DHA instead of fish oil. Add published lot-level COAs, Non-GMO Project Verification, and disclosed sourcing per ingredient, and the formulation and transparency gap versus most drugstore brands is real and meaningful.
Is Ritual's Essential for Women multivitamin worth the price?
Is Ritual's Essential for Women multivitamin worth the price?
For women who want verified quality and ingredient traceability, yes. At roughly $35/month, it costs 3-5x a CVS house-brand multi but delivers clinical-dose bioavailable forms, published COAs per lot, and Non-GMO/vegan verification. The price premium is justified if formulation quality and supply-chain transparency matter to you. If cost is the primary concern and you're willing to accept proprietary forms and less transparency, a quality budget multi can still cover nutritional gaps adequately.
Is Ritual good for pregnancy — Essential Prenatal vs. competitor prenatals?
Is Ritual good for pregnancy — Essential Prenatal vs. competitor prenatals?
Ritual Essential Prenatal is a strong choice for pregnancy supplementation. It delivers methylfolate at 1000mcg DFE (critical for neural tube development and preferable to folic acid for MTHFR carriers), 350mg DHA from algae (non-fish, so no heavy metal concerns), and iron in chelated form for better tolerance. Compared to standard OTC prenatals, the bioavailable ingredient forms and published COAs are meaningful advantages. As always, consult your OB or midwife — prenatal supplementation needs vary by individual health status.
What makes Ritual's Synbiotic+ different from standard probiotics?
What makes Ritual's Synbiotic+ different from standard probiotics?
Synbiotic+ is a three-in-one formula combining probiotics (LGG and BB-12, two of the most clinically studied strains), a prebiotic (FOS from chicory root to feed the probiotics), and a postbiotic (Tributyrin, a butyrate precursor that directly supports the gut lining). Most probiotics are single-layer; Synbiotic+ provides the full ecosystem support. The delayed-release capsule technology also ensures strains reach the colon alive rather than degrading in stomach acid — a real delivery-mechanism advantage over many standard probiotic capsules.
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This content is for informational purposes only and does not constitute medical advice. Statements about dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary — consult your healthcare provider before starting any supplement. Full disclaimer